Laura Talsma is an impatient optimist – walking on the edge of technology, business, social science and design. Challenging the status quo with new systems, technology and products. Collaborating with pioneers of promising technology to succeed with the wisdom and insights of their future target market.
While working in Indonesia, the idea originated to connect worlds – of different cultures, but also the makers of new products and their end users. The result of it – The User’s Advocate – provides innovation consulting that speeds up the road to market.
The company aims to help commercialize innovations that are engines for society – providing positive impact while creating a profit. Working with a global network of designers, engineers, inventors and end users – TUA has successfully brought user testing and insights into the R&D of both startups and large enterprises.
With experience in East and Southern Africa, Angola, Europe, Indonesia, India, South Korea, Colombia, Brazil, and North America, Laura’s boots are in the mud where new innovations are about to change the world.
Current topics are subject to new designs:
What if providing sanitation services would become a profitable venture?
What if everyone could process waste plastics into building materials?
What if the use of clean fuel could be easier than charcoal?
Laura is an avid sailor, traveler, ice skater, hiker, happiest when joined by groups of free, inspiring thinkers from all over the world, or when challenged with a seemingly impossible, game changing business idea.